Wendy Wildfeuer on LinkedIn: Thrilled and honored to welcome iconic J.McLaughlin as a new Anchor by… (2025)

Some Friday food for thought: 🍕 Although brands and retailers should be in the places and spaces where they have a chance to capture a spur-of-the-moment sale within social feeds or other 3rd party platforms, I consider this to be a supplemental, passive approach to social commerce. Where brands and retailers will truly win, is to proactively leverage the shopping inspiration driven by their influencer / creator partners and ambassadors by giving consumers what they want - an easy way to shop and purchase creator-curated selects directly from a brand or retailer's website. The issues of data privacy, trust/safety, order returns, customer support, etc are real. And, there's significant long-term value in owning vs renting...

4

We've been heads-down this summer focused on rolling out new platform features, onboarding new Anchor by Motom clients, and helping our existing clients expand their creator storefront and attribution capabilities. While this summer's been hot, Team Motom's just getting hotter 🔥

26

3 Comments

Great gig for college student in tri-state area!

7

1 Comment

With U.S. social commerce expected to grow to $63 billion this year and influencer marketing spend increasing 16% to $8+ billion, expectations for creator investments are getting higher - as they should! Creator storefronts are having their moment. Feels like there are lots of options out there. But all storefront platforms are not created equal. Sure, I may be biased - but it’s for good reason.The brand storefront platform we lovingly built with years of testing by creators and DTC brands/retailers is truly superior and I’m psyched!Give Motom a follow to stay up-to- date on upcoming announcements of new clients and new feature releases. #AnchorbyMotom

8

With U.S. social commerce expected to grow to $63 billion this year and influencer marketing spend increasing 16% to $8+ billion, expectations for creator investments are getting higher - as they should! Creator storefronts are having their moment. Feels like there are lots of options out there. But all storefront platforms are not created equal. Sure, I may be biased - but it’s for good reason.The brand storefront platform we lovingly built with years of testing by creators and DTC brands/retailers is truly superior and I’m psyched!Give Motom a follow to stay up-to- date on upcoming announcements of new clients and new feature releases. #AnchorbyMotom

1

Creator marketing recommendations below from our team at Motom. Test before you invest!#influencemarketing #performancemarketing #customerjourney

2

Thanks to our incredible team Anchor by Motom and to the many new friends made during Influencer Marketing Show this week. This event was just big enough to bring on the high energy, and curated enough to actually have really good quality dialogue. Many of the sessions were strong, and as always loved hearing from Jasmine Enberg, Brendan Gahan, plus insightful panel discussions with Katy Clark, Lisa Chudnofsky, Sarah Shaker, Danny Gardner.Huge shout out to some terrific new connections made including: Katy Clark,Lisa Chudnofsky,Bridget McLoud, Erin Ally (thx for the organic product placement hookup - you killed it on your panel), Natalie Goenaga, Claudia Vine, Susana Zazueta, MBA, Claire Reed, Emma Ferrara, Amy Choi, Christy Cross

18

8 Comments

Can't wait to see everyone at IMS next week!Influencer Marketing Show

1

Gifting programs are so important. Executing them somewhat blind and crossing your fingers isn't sustainable. Data is power.

3

2 Comments